
A digital foundation that fosters craftsmanship growth
Kalmeijer, a trusted name in artisanal bakery machines for decades, was on the brink of a new growth phase. To strengthen their innovative character and international ambition, it was time for a digital transformation suited to the brand's future. With a renewed strategy, clear brand positioning, and a modern platform, Kalmeijer is ready to enhance its presence in existing markets and conquer new regions.

Strategy as a foundation for the long term
Using our Stride Framework, we developed a digital roadmap that helps Kalmeijer make choices that remain relevant in the long term. A clear brand positioning served as the starting point, paying attention to the distinction between the domestic market and international growth plans. By combining brand strategy, branding, and digital design, a recognizable and distinctive direction emerged.

From strong roots to global reach supporting Kalmeijer's next chapter
The new platform fully reflects the renewed brand image of Kalmeijer and is designed for sustainable growth. Thanks to a modern headless technology stack, the platform is lightning-fast, SEO-optimized, and easy to expand. It is also suitable for multiple languages, allowing Kalmeijer to easily enter new markets.

A central digital foundation for international growth
The result is a powerful, central platform that serves as the foundation for the next growth phase of Kalmeijer. It enables the brand to enter new markets with speed and confidence, without compromising on quality or brand consistency. Thanks to its scalability and flexibility, local and international teams can collaborate efficiently within one environment, while the platform adapts to changing needs. Whether it's launching a new language version, initiating a campaign, or expanding product information—the brand identity remains clear, recognizable, and distinctive everywhere. A platform that not only works today, but is also ready for tomorrow.
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