A digital foundation that fosters craftsmanship growth

Kalmeijer, a trusted name in artisanal bakery machines for decades, was on the brink of a new growth phase. To strengthen their innovative character and international ambition, it was time for a digital transformation suited to the brand's future. With a renewed strategy, clear brand positioning, and a modern platform, Kalmeijer is ready to enhance its presence in existing markets and conquer new regions.

Strategy as a foundation for the long term

Using our Stride Framework, we developed a digital roadmap that helps Kalmeijer make choices that remain relevant in the long term. A clear brand positioning served as the starting point, paying attention to the distinction between the domestic market and international growth plans. By combining brand strategy, branding, and digital design, a recognizable and distinctive direction emerged.

Brand positioning: A renewed visual and content identity that clearly conveys Kalmeijer's distinctive character, quality, and innovative strength to different target audiences.

Digital strategy: A future-oriented approach that enables scalable growth in both the Dutch market and international regions, with an eye for market differences and long-term value.

Design system: A modular and flexible design system that ensures recognizability, consistency, and efficiency in all digital communications and channels.

From strong roots to global reach supporting Kalmeijer's next chapter

The new platform fully reflects the renewed brand image of Kalmeijer and is designed for sustainable growth. Thanks to a modern headless technology stack, the platform is lightning-fast, SEO-optimized, and easy to expand. It is also suitable for multiple languages, allowing Kalmeijer to easily enter new markets.

Multilingual support: A platform that seamlessly scales to multiple languages and regions, allowing Kalmeijer to communicate locally with international audiences without compromising consistency or brand experience.

Scalable & future-proof: Built on a single central codebase that makes it easy to enter new markets, roll out features, and manage content—with a short time-to-market and minimal overhead.

SEO & performance: Technically optimized for speed and visibility, ensuring the platform scores well in search engines and offers a smooth user experience on any device.

A central digital foundation for international growth

The result is a powerful, central platform that serves as the foundation for the next growth phase of Kalmeijer. It enables the brand to enter new markets with speed and confidence, without compromising on quality or brand consistency. Thanks to its scalability and flexibility, local and international teams can collaborate efficiently within one environment, while the platform adapts to changing needs. Whether it's launching a new language version, initiating a campaign, or expanding product information—the brand identity remains clear, recognizable, and distinctive everywhere. A platform that not only works today, but is also ready for tomorrow.

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