Driving European Growth with a Scalable Content Platform in 12 Countries
Yakult, the renowned Japanese probiotic drink, sought a strategic partner to bring their pan-European marketing vision to life. Their goal was to create a scalable digital foundation capable of delivering a refreshed brand experience across multiple countries. Achieving this required striking the perfect balance between the flexibility needed for localized content and the consistency essential for maintaining a unified brand identity—all while navigating technical complexities.
Flexibility and Consistency in Action
Our approach transformed an intuitive design system into a flexible, component-based CMS. This solution empowered content teams to quickly create and publish pages while keeping the brand experience intact. Using a “Mix and Match” approach, teams could build unique pages for different regions, ensuring faster publishing without compromising quality or consistency.
Built for Performance and Growth
The platform’s modern tech stack ensures fast, reliable performance across multiple websites Designed with localization in mind, it adapts to the unique needs of different regions. Advanced SEO optimizations further drive organic traffic, keeping the platform highly discoverable and future-ready.
Simplified Scalability, A Single Codebase for Diverse Audiences
The platform is powered by a single, unified codebase that supports multiple site types, including brand-focused consumer sites, science for health platforms, corporate website, and the Yakult Symposium website. With a single codebase, launching new country sites becomes an efficient and cost-effective process, offering a shorter time to market, reduced investment, and a simplified workflow. This adaptability ensures Yakult can quickly expand its digital presence while maintaining brand integrity and operational efficiency.
Collaborative Success for Long-Term Results
Delivering Yakult’s vision required a collaborative effort. We acted as a strategic advisor and technology partner, ensuring the digital platform met both immediate and long-term goals. By collaborating with all stakeholders, we developed a solution that supports Yakult’s teams to drive growth across Europe.
A Platform That Drives Results
The outcome is a scalable, efficient content platform enabling Yakult to deliver localized, impactful digital experiences across 12 countries. With its focus on flexibility, consistency, and performance, the platform provides a foundation for measurable growth and sustained success.
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